BabyLove® and The Wiggles media release

BabyLove® launch a brand new nappy set to offer lots of fun with The Wiggles!

BabyLove®, the only Australian owned nappy range has partnered with Australia's number one children's entertainers The Wiggles. In an exclusive licensing deal, The Wiggles will be visible on BabyLove® Wiggly nappies. Now every BabyLove® nappy change time can be Wiggles playtime.

Understanding the importance of making life that little bit easier for parents, BabyLove® have partnered with The Wiggles to bring lots more fun and less fuss to changing-time.

Caitlin Eves, Marketing Manager from BabyLove® said, "With parents changing young babies nappies up to 10-12 times a day and older babies 6-8 times a day, the BabyLove® Wiggly nappy will give parents the opportunity for interaction and that sometimes well needed distraction. Parents can talk to their baby about The Wiggles characters, or sing their child's favourite Wiggles song during change time making change time fun, not frustrating"

Anthony Field of The Wiggles said, "We are thrilled to be associated with an Australian made, Australian owned company. As a father of three, I know first hand the challenges parents face in changing nappies. We hope that including our character on the nappies will make the whole chore more fun – for both hardworking mums and dads and children too!"

The BabyLove® nappy range featuring The Wiggles will be seen on products including; newborn, infants, to crawlers, walkers, toddlers and juniors. All the products have been specially designed by BabyLove® to address the changing needs as children grow from newborns right through to juniors.

The newborn nappy features Dorothy the Dinosaur, Wags the Dog and Henry the Octopus, the crawler introduces Captain Feathersword and for the older children wearing nappies all the Wiggles characters, including Anthony, Murray, Jeff and Sam are introduced.

BabyLove® Wiggly nappies will be available in all leading supermarkets in October. Visit http://www.babyloveclub.com.au for more information and baby care tips.

The BabyLove® brand is a premium, full-featured baby nappy suitable for day and night-time use. BabyLove® nappy has:

• high absorbency and a fast acting ultra-dryness layer
• a unique one way liner that keeps wetness away from the baby's delicate skin
• soft leg leakage control guards to gently hug baby's legs to stop leakage
• stretchable comfort grip tabs that allow for secure refastening and adjustment even when using talc or lotions
• comfort stretch waist provides a snug fit
• soft waterproof cloth-like outer cover that is gentle to the touch
• breathable side panels help air to circulate keeping baby more comfortable