Update on the BabyLove Boot of Loot Promotion

The BabyLove Boot of Loot promotion is a limited offer and whilst over a million stickers were printed, its popularity has meant that in some areas, the specially marked packs are running low.

We have some control over the distribution but not over consumer sales. It seems as though many people have stocked up on BabyLove packs due to the offer making the stickers rare in some areas.

We are doing everything we can to ensure the stickered packs get to all stores but due to the amount of toys allocated, no additional stickers can be printed.

Toward the end of the promotional period stickers are expected to sell through so if you have enough stickers for the lower priced toys we suggest that you redeem them now.

We appreciate your interest in the promotion. You can keep up-to-date on this promotion and any new promotions that we run in the future by becoming a member of the babyloveclub through this website.